Kelly Lucente


The Brand Gal Logo_BLK

"The first half of my career was spent on growing Fortune 500 brands, this next chapter is focused on YOU... the entrepreneur. Helping you grow YOUR brand. I'm so excited to go on this journey with you. XO"




Looking for an adrenaline boost at your next event? Need a little more electricity in the room? Check out this sizzle reel. Then, contact Kelly's Team.



Kelly has branded many people and businesses to help them stand out and get noticed in an all too crowded marketplace. Check them out HERE.


Hi. I’m Kelly.

Inner creative. Outer strategist. Definite point of view.

Brands (and Joey) are my life.


"Brand" has been a part of my life for as long as I can remember. When I was young, I was more interested in the commercials than the TV program. Barbie was queen and any other doll was a snoozer. Except for Baby Drowsy. She was the bomb. I would drag her around by her hair before I could even speak words. Mattel brought her back a few years ago and I received her as a Christmas gift from my son. Best day ever... two of my fave peeps!

Crayola Crayons were my favorite “toys” and continue to be even today. Fun fact: I once submitted new crayon color names when they had a contest. Sadly I never won, but I had fun coming up with crazy names.

Graduating high school, I wanted a themed graduation party. Everything was black and white (my fave colors at the time). Even the roses were dyed black - something I realized florists frowned upon. Spray painted red roses were a faux pas, I guess! The guests didn't hate them because I was asked by a few to plan their parties and all of a sudden an 18 year old girl found herself an entrepreneur while in college by creating an event and party planning business called Innovations by Kelly.

Continuing to choose a creative path, I spent my corporate years at Colle & McVoy, an advertising agency, Rollerblade where I was part of the marketing team that launched the groundbreaking lifestyle product and sport, and working for three of the Top 5 Home builders in North America.

I was a corporate girl through and through… and then one day everything changed. When my only child, Joey (whom I raised alone) was in second grade, I came home from work and he was crying. When I asked him what was wrong he told me that I missed something very important at school. When I asked why he didn’t tell me he responded with, “you’re never here”. The next day I quit my corporate job and started my own business. In that moment I recognized I only had one chance with that beautiful boy, so I took it and never looked back.

Now, I’m a 30 year young veteran in both marketing and sales. I have been fortunate to work with some phenomenal Fortune 500 brands, most notably the Ryland Group, Pulte Group, RE/MAX, Pearle Vision, and Rollerblade. I also had the privilege of working with Mattamy Homes, Canada’s largest home builder (and only second to Pepsi in brand recognition).

I officially re-Branded to Re-Tool Marketing in 2012. RTM is made up of a team of seasoned strategic creatives brought together for one mission, to develop and execute work that gets noticed, inspires, provokes, and converts and it's through my work at RTM that I've been able to share the stage with the likes of Kevin Harrington, Original Shark from Shark Tank and Linda McMahon, former CEO of the WWE.

In my “free” time, I created a children’s book and educational product, Bye Bye Monster  which was featured at Neiman Marcus and at the MN State Fair. I was even able to partner with Jenny McCarthy as a contributor to her Generation Rescue Foundation.


Kelly has won numerous marketing and sales awards most notably Gold and Silver NAHB Salesperson of the Year Awards four times in consecutive years and Dr. Toy Awards twice for product innovation.

Kelly plays an integral role at her agency as lead brand strategist and creative di­rector. She focuses on shaping client engagement and spearheads all strategic innovation to transform corporate brands. Her expertise is helping businesses attract the right customer, gain market share, and increase

She is an advisory board member for the Entrepreneur­ship Class at the University of Minnesota Carlson School of Management and a mentor for the MN Cup, a statewide, new-venture competition for entrepreneurs.


has worked with some

fun brands:

  • AFPI
  • Audra Interiors
  • Bluewater
  • Bubble Print Press
  • Bye Bye Monster
  • Chef Deb
  • Christine Ink
  • Conversion-omics
  • Dan Griffin Enterprises
  • Domain Theory
  • Elegant Femme
  • Formulaica
  • Greg Hague, Inc.
  • Gruen Agency
  • Gut 180
  • HairBends
  • Happily Ever Active
  • Hellmuth & Johnson
  • Hillcrest Media Group
  • Hotelements
  • IndusTrack
  • Interior No.3
  • It's JUST Food
  • K. Hovnanian Homes
  • Kim Fiske, Inc.
  • Leo Melendez, Inc.
  • Love X Two
  • Maple Grove Eye Doctors
  • Mattamy Homes
  • Meristem Family Wealth
  • Mindset Matters
  • MOM Java
  • Morsekode
  • Pearle Vision
  • Peer Performance Solutions
  • Priority VA
  • Pulte Group
  • Rapid Fire Books
  • RE/MAX Results
  • Rollerblade
  • Ryland Group
  • Savor Culinary Services
  • Sea Lime Lures
  • The Bye Bye Shop
  • The Ink Agency
  • The Oxman Group
  • The Reily Group
  • TXT Girl
  • Ultimate Settlements
  • Women's Leadership LIVE


Kelly is an active chairperson for the Children’s Hospital and Clinics of MN Foundation and is on the advisory board for the Entrepreneurship Class at the University of Minnesota Carlson School of Management.


Ken Kragen's Words

Hear Ken Kragen talk about Kelly Lucente:

612-584-0091       Minneapolis, MN       Re-Tool Marketing



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