Kelly Lucente

About

The Brand Gal Logo_BLK

"I'm here to help you win. Win against those other guys who claim they do exactly what you do and tell everyone THEY can do it better. I'm going to help you set the record straight... and remove them from the equation."

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5 DAY BRAND CHALLENGE™

Your brand is much more than just a color and a logo. It's forming a distinct impression with your audience so they GET YOU and buy from you. This FREE challenge will help you create your very own mood board that depicts your point of view.

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Hi. I’m Kelly

They call me the Olivia Pope of branding because I'm a fixer. I fix your branding problems and create a "yes" environment so your audience chooses YOU.

MEDIA KIT    WORK WITH ME

When it comes to branding and marketing, I've pretty much seen and done it all. From being a coordinator on the '92 Super Bowl Halftime Show to putting an inline skate race on the INDY 500 track, my experience building brands for nationally recognized companies like Women's Leadership LIVE™, founded by Linda McMahon, former CEO of the WWE and current United States Small Business Administration Administrator and sharing the stage with international celebrities such as Kevin Harrington, original Shark from Shark Tank, and Ken Kragen, creator of We Are the World and Hands Across America, have given me immeasurable insight and knowledge around the branding challenges that small businesses face.

Now, I have brought that expertise out of the corporate world to teach entrepreneurs how the exact same systems and procedures can be used to improve their brand and increase sales. I want those industry secrets that are tossed around the C-suites of the corporate world to help small businesses get the success they deserve.

"I am absolutely passionate about helping small business owners and entrepreneurs just like YOU create a brand identity that will help skyrocket your success without breaking the bank!" - Kelly

MY WHY

I was a corporate girl through and through… and then one day everything changed. When my only child, Joey (whom I raised alone) was in second grade, I came home from work and he was crying. When I asked him what was wrong he told me that I missed something very important at school. When I asked why he didn’t tell me he responded with, “you’re never here”. The next day I quit my corporate job and started my own business. In that moment I recognized I only had one chance with that beautiful boy, so I took it and never looked back.

Endnotes

Now, I’m a 30 year young veteran in both marketing and sales. I have been fortunate to work with some phenomenal Fortune 500 brands, most notably the Ryland Group, Pulte Group, RE/MAX, Pearle Vision, and Rollerblade. I also had the privilege of working with Mattamy Homes, North America's largest home builder (and only second to Pepsi in brand recognition).

I've won a couple of awards over the years in marketing and sales most notably Gold and Silver NAHB Salesperson of the Year Awards four times in consecutive years and Dr. Toy Awards twice for product innovation and, I play an integral role at my agency as lead brand strategist and creative di­rector.

ON STAGE

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I HAVE WORKED WITH SOME FUN BRANDS:

  • Bluewater
  • Bubble Print Press
  • Bye Bye Monster™
  • Chef Deb
  • Conversion-omics™
  • Dan Griffin Enterprises
  • Domain Theory
  • Elegant Femme
  • Ennobble™
  • Formulaica™
  • Greg Hague, Inc.
  • Gruen Agency
  • Gut 180
  • HairBends™
  • Hellmuth & Johnson
  • Hillcrest Media Group
  • Hire Potential
  • Hotelements™
  • IndusTrack
  • Interior No.3
  • It's JUST Food
  • K. Hovnanian Homes
  • Kim Fiske, Inc.
  • Leo Melendez, Inc.
  • Maple Grove Eye Doctors
  • Mattamy Homes
  • Meristem Family Wealth
  • Mindset Matters
  • MOM Java
  • Morsekode
  • Pearle Vision
  • Peer Performance Solutions
  • Priority VA
  • Pulte Group
  • Rapid Fire Books
  • RE/MAX Results
  • Rollerblade
  • Ryland Group
  • Savor Culinary Services
  • Sea Lime Lures
  • The Ink Agency
  • The Reily Group
  • Ultimate Settlements™
  • Veggies and Chocolate™
  • Women's Leadership LIVE™

BRAND BY KELLY™ PORTFOLIO

There are lots of gurus out there claiming they can give you a uniquely relevant brand. Don't just take my word for it. Grab your favorite cup of java and see some of my sample work that showcases my range.

TAKE A PEEK

THERE'S MOO-LAH IN YOUR BRAND

There are lots of books written about branding, so why this book? It shows the step-by-step process of how to build a strong brand and more importantly, how to monetize as a result of it. Successful businesses have one and you should, too! This is your all-in-one brand and marketing primer written exclusively for YOU.

BUY NOW

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YOUR PAST IS FUEL FOR SUCCESS

With nearly three decades of learning in my rear view mirror, and my many challenges (and successes), this book is an accumulation of my personal strategies to persevere under difficult circumstances and reach career heights in spite of them. Lessons…life is filled with them. It is what we do with them that matters.

RESERVE YOUR COPY

GIVING IS RECEIVING

Kelly is an active chairperson for the Children’s Hospital and Clinics of MN Foundation, is on the advisory board for the Entrepreneurship Class at the University of Minnesota Carlson School of Management and is a mentor for the MN Cup, a contest for new ventures and early stage businesses where Bye Bye Monster, her product innovation made Top 30 Finalist in 2008.

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Ken Kragen's Words

Hear Ken Kragen talk about why working with Kelly was a good idea and why you should, too:

612-584-0091       hello@brandbykelly.com       Minneapolis, MN       Re-Tool Marketing

BRAND ANATOMY

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This information will never be shared with 3rd parties

5 DAY BRAND CHALLENGE

THANK YOU!

Check your inbox for Day One of Your Challenge (be sure and check your spam and, if you use Gmail,  your promotions tab.