KELLY LUCENTE’S
MARKETING FOR MOO-LAH
YOUR PERSONAL VIRTUAL
CHIEF MARKETING OFFICER
(vCMO) ON SPEED DIAL
KELLY LUCENTE’S
MARKETING
FOR MOO-LAH
YOUR PERSONAL VIRTUAL
CHIEF MARKETING OFFICER
(vCMO) ON SPEED DIAL
STRUGGLING TO MAKE MORE MOO-LAH?
Congrats! You’ve taken the huge leap of faith into the exciting world of entrepreneurship!

You created an AH-MAZING product or service and you’ve shared it on social media, maybe paid for a few ads, told all your closest friends, and now you’re waiting for the money to roll in just like all the gurus on the internet said it would! And now…crickets.

LOOKING FOR A BETTER COACHING PROGRAM?
There are coaching programs for mindset.

There are coaching programs for business operations.

There are coaching programs for self-awareness.

There are coaching programs for goal setting.

The list is endless…

WHAT’S MISSING?
Unfortunately, your bank account is dropping rather than climbing, thanks to all the money you’re spending on “marketing” your business, and you are seeing zero results which equals zero profit.

Marketing plans aren’t one-size fits all. Unless you’re selling the exact same thing those internet gurus are to the exact same people, the plan that worked for them won’t work for you. You need YOUR OWN MARKETING PLAN and someone to help you implement that plan in a way that makes sense, doesn’t cost you a fortune, and GETS RESULTS! You need a Chief Marketing Officer.

MARKETING FOR MOO-LAH is the answer. You will get REAL ONE-ON-ONE TIME WITH ME (not a member of my team) helping you create a plan and take action now that will start putting money in the bank. You GET YOUR VERY OWN CMO on speed dial without the 6-figure salary expense!

This is the coaching program that helps you understand the secrets to marketing YOUR business, not what’s worked for one guy spending thousands on Facebook ads that feature images of him sitting in his Ferrari holding stacks of cash (does anyone really click on those anymore?).

YES! I'M READY!

KELLY, SAVE MY SEAT! I’M READY TO MAKE MORE MONEY IN MY BUSINESS!
THIS COACHING PROGRAM IS BRANDING AND MARKETING LEADERSHIP RIGHT AT YOUR FINGERTIPS
What can happen when you have a vCMO on the other end of the phone? A LOT! With MARKETING FOR MOO-LAH you get so much more than you would in any DIY program. You will:
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Be part of a small, intimate group of like-minded business owners learning together.

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Find out the questions you didn't know to ask.

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Get the answers to your "I had no idea(s)."

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Have access to 28 years of insight and expertise.

$

Take actions with exercises designed to get you results.

$

Spend 3-months fully committed to getting seen, heard, and selling your product or service.

$

Get your energy and excitement back.

$

See rapid fire results in real-time.

$

Learn how to better plan your launches.

$

Get one-on-one help that will finally push you to the next level.

Dianna Bonny
President/CEO
“It is such a pleasure to work with Kelly. She is a genuine change-agent and gets the job done with grace. Her innovative and result-oriented methods reigned in my creative wanderer tendencies and created clarity for my brand. I highly recommend working with her if you are serious about getting your business and branding on track.”
Shawn Marie Turi
CEO/Game Changer
“If you’re ready… I mean ‘really’ ready, to get your business, your brand, your message, your movement completely dialed in, then Kelly Lucente is the one for you. She’s no nonsense and all heart, focused and completely open, tough in the best way possible and when it comes to taking ‘your’ business and your brand to the next level, Kelly is ALL IN!”
Michelle Galarza
CEO/Relationship Expert
“Kelly is a dynamic teacher and speaker and a person who is able to break down her high-level concepts into practical, bite-sized pieces. Her energy attracts movers and shakers as well as true powerhouses whenever shes in a room. If you are looking to move the needle in your business and learn how to show up, hire Kelly. You won’t be sorry.”

LET ME IN!

KELLY, I’VE HEARD ENOUGH! I’M READY TO LEARN HOW TO MAKE MORE MONEY BY MARKETING MY BUSINESS THE RIGHT WAY!
WHY DO YOU NEED THIS PROGRAM?
It’s simple. Everywhere you look on the internet today someone is screaming at you, “HEY, DO IT MY WAY!” And if you’re like most entrepreneurs, you’ve tried their way. You’ve probably spent hundreds, if not thousands, of dollars doing it their way only to find that it doesn’t work for your business.

But now, YOU’RE STUCK! You don’t know where to turn and you certainly don’t have the money to invest $5k in a CMO, much less the average $190k a year they usually make!

THERE’S ANOTHER, MORE AFFORDABLE, OPTION
The bottom line is…YOU NEED A CMO. You need one because you can’t do it alone and you are busy doing what you do best. Your focus is on your business so, who’s in charge of your marketing and sales? Who’s helping you figure out a strategy, helping you implement, and then holding you accountable to executing your marketing plan?

FINALLY, there is an affordable, ongoing small group coaching program, MARKETING FOR MOO-LAH, that provides you with marketing leadership on a regular basis so you can make high-level marketing decisions in your business each and every day. This 3-month program is your secret weapon to more sales this year and you can reserve your spot for $1500!

MARKETING FOR MOO-LAH INCLUDES:

Strategy

Think about it. You don’t know what you don’t know. That’s why you seek out experts. I will help you create a strategy that aligns with your business goals to help you grow.

Results

I’ve been doing this a long time (almost three decades) and there’s not much I haven’t seen. You can be assured that by working with me and my amazing team, you WILL get results.

Confidentiality

In this program, you are in a safe place. Your personal and professional information stays within the group, so you can speak freely in order to get the best results.

Quality Time

I know that your time is precious. That’s why this program honors the time we spend together. You will get the best resources and most timely information so you can maximize that precious commodity.

Community

The best part of this small group program is the opportunity to engage with others who are facing similar challenges. Your exclusive Facebook group provides an outlet for discussion, feedback, and accountability.

Implementation

This isn’t a program where you sit and listen to someone talk and then do nothing. You will be expected to complete the homework, participate in the discussions and engage in the community and on calls.

3 MONTHS FOR JUST $1500? I'M SO IN!

WHY KELLY?
They call me the Olivia Pope of branding because I’m a fixer. I fix your branding problems and create a “yes” environment so your audience chooses YOU.

When it comes to branding and marketing, I’ve pretty much seen and done it all and now I have brought that expertise out of the corporate world to teach entrepreneurs how the exact same systems and procedures can be used to improve their brand and increase sales. I want those industry secrets that are tossed around the C-suites of the corporate world to help small businesses get the success they deserve. I’ll do everything in my power to help you ensure your business is “handled”… well, short of teaching you “How to Get Away with Murder”… that’s a different show altogether. 😉

“I am absolutely passionate about helping small business owners and entrepreneurs just like YOU create a brand identity that will help skyrocket your success without breaking the bank!” – Kelly

WHY KELLY?
They call me the Olivia Pope of branding because I’m a fixer. I fix your branding problems and create a “yes” environment so your audience chooses YOU.

When it comes to branding and marketing, I’ve pretty much seen and done it all and now I have brought that expertise out of the corporate world to teach entrepreneurs how the exact same systems and procedures can be used to improve their brand and increase sales. I want those industry secrets that are tossed around the C-suites of the corporate world to help small businesses get the success they deserve. I’ll do everything in my power to help you ensure your business is “handled”… well, short of teaching you “How to Get Away with Murder”… that’s a different show altogether. 😉

“I am absolutely passionate about helping small business owners and entrepreneurs just like YOU create a brand identity that will help skyrocket your success without breaking the bank!” – Kelly

WHAT WILL YOU GET FROM THIS PROGRAM?
First, you’re going to get a better understanding around the basics of marketing.

  • Do you know the difference between branding, marketing, and advertising?
  • Do you know the 7 P’s of marketing and why they are important?
  • Do you know how to identify your audience and where to find them?
  • Do you know what graphics work best to get attention and help you stand out from the competition?
IF THESE QUESTIONS HAVE YOU FEELING OVERWHELMED, DON’T BE!
MARKETING FOR MOO-LAH gives you your very own Virtual Chief Marketing Officer at a fraction of the price of an in-house CMO. You don’t have to pay $190k a year…not even close! Instead your investment is just $1,500 for 3-months!

This isn’t a sign up and do it all on your own kind of program. To ensure that everyone gets the most out of it, each group in the program will be limited to no more than 6 members. This means you will have lots of ONE-ON-ONE TIME with me to get your questions answered and have help implementing your plan.

FOR $1,500 FOR 3 MONTHS, YOU GET:
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Three 90-Minute Group Education and Q&A Calls
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Six 90-Minute Small Group Coaching Calls
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Membership in the exclusive MARKETING FOR MOO-LAH Facebook community
ONLY 6 ROUDTABLE SPOTS AVAILABLE!
Each time I’ve released a roundtable this year, it has SOLD OUT! There will only be a few groups per year, so be sure to secure your spot!

Our focus for this 3-month group coaching program will be:

  • Understanding the difference between Branding, Marketing and Advertising and which one you need to work on right now.
  • Creating your personal Marketing plan including how to market your business on a small budget.
  • Defining specific and actionable goals for marketing your business and setting up a plan to follow-through.

During this session your educational calls will cover very specific topics with all calls being led by me personally and a Q&A time provided at the end. THEN, your Small Group Coaching Calls will provide extensive Q&A Sessions, one-on-one coaching with me, feedback from peers, and more!

ASK YOURSELF
  • Do you know what to do when a marketing opportunity presents itself?
  • Do you feel like you know your “widget” (your craft), but you don’t know enough about marketing and sales to get it noticed or get your customers to buy?
  • Are you not as profitable as you wish (or know) you could be?
  • Are you looking for someone to help you avoid the pitfalls because they’ve already been there?

SECURE YOUR SPOT TODAY!

*Refunds will be considered on a case-by-case basis and are prorated.
Chef Deb Cantrell
Culinary Medicine Expert
“I’ve flown to Minnesota in below zero temperatures leaving behind the warmth of Texas to get Kelly’s marketing and sales savvy. She knows what she’s doing and she can give me answers in real-time which is invaluable when companies like Food Network call. I’d suggest you try this program. You’ll find answers here.”
Audra Wrightson
Certified Interior Designer
“I spent a few days with Kelly at her office in Minnesota, and she really helped me to target the rest of my “to-do” list. Not being in my daily grind helped me to focus on everything away from all the distraction at home. I highly recommend any entrepreneur to just have a conversation with her about your goals. You’ll be glad you did!”
Amy Mewborn
Business/Finance Mogul
“I hired Kelly for both a group intensive/mastermind and a private three day intensive, each for different and distinct purposes. I have since done a three day intensive and had Kelly art direct my most recent photo shoot. The response to my website and brand refresh has been unbelievable!”
BONUS #1
For the first time, I am offering a bonus ONE-ON-ONE CALL with me. This will be a private, 30-minute coaching call where we can focus on your number one marketing and branding pain point.

Come prepared with your biggest challenge and we’ll dive in!

BONUS #2
When you join MARKETING FOR MOO-LAH you’ll get your very own superhero! I will personally mail you a superhero USB chock full of marketing tools to help you take your business to the next level. Each little guy packs a powerful punch and includes:
  • Your very own marketing plan template
  • The Re-Tool Marketing brand audit checklist
  • The mission statement, value proposition, and positioning statement worksheet
  • The Re-Tool Marketing brand style guide to use as a guide in creating your own
  • The Re-Tool Marketing branding process infographic
  • Sample mood boards to understand how color and imagery work together
  • A sample press release so you have a template when creating your own
  • A quick reference marketing/branding/advertising chart
  • A digital copy of my book: MOO-LAH-GY, uncovering the secret cash cow hidden in your brand
WHAT WOULD YOU INVEST TO MAKE MORE MONEY IN YOUR BUSINESS?
Unfortunately, success doesn’t happen through osmosis. What REALLY works is having a plan, working the plan and adjusting accordingly.

When you set goals, plan out step-by-step how you will reach them, then adjust as you go, you will not only reach your goals but absolutely CRUSH them!

LIMITED TIME OFFER

Because this is an introductory program, I’ve offered, the initial price is $1500 for each 3-month session. BUT, this is the last time it will be offered at this low price.

So, if you want the absolute best price, take advantage of the $1500 special now! 

STOP STRUGGLING WITH
CONFUSION
Know which questions to ask.
SILENCE
Get your phone ringing.
COMPETITION
Become the premier solution.
FINANCES
Make the moo-lah you want.

TAKE THE LEAP AND MAKE MARKETING YOUR BUSINESS YOUR TOP PRIORITY!

SOME FREQUENTLY ASKED QUESTIONS
Why should I join this coaching program versus any of the others out there?
That’s a great question! You obviously have choices… a ton of them. MARKETING FOR MOO-LAH is unique in that you work directly with ME – not one of my junior coaches, not a guest speaker, not you left alone with your peers to figure out what to talk about on your call together. This program has been designed to work directly with me as your very own Virtual Chief Marketing Officer. It’s designed to address marketing issues that come up in real-time. It’s been structured to keep things moving in your business and teach you marketing acumen you wouldn’t get anywhere else because I’ve been doing this for almost 30 years, every single day, with hundreds of companies both small and large, some of whom are Fortune 500 companies.

You’ll get what’s in my head and what works. This program isn’t theory. It isn’t wavetop. It is a hard-core, roll up your sleeves, sharpen your pencil, eat your Wheaties, let’s get it done kind of environment. If you are looking for a feel-good mindset, there will only be a bit of that sprinkled in. This program is for those ready to do the work.

How far along does my business need to be before I can join?
This coaching program is designed for the business owner who already has an operating business in place. It doesn’t have to be far along or profitable, but you must be operational.
Is this for beginners or those growing their business?
It’s really for those who know what they are selling and those who have at least built it, priced it, and launched it. This program has been designed to help formulate marketing initiative to assist you in generating more leads and ultimately more revenue.
Do I need to have a website?
It’s not required, but certainly recommended. Your website is your virtual storefront and you need to drive traffic through marketing effort somewhere for people to engage with you.
What social media accounts should I have?
You should have the social media accounts where your audience is hanging out. If your tribe is on Facebook, you need a Facebook account. However, having your social accounts set up is not a prerequisite of joining this program. We can do that together.
Do I need a logo before we start?
You do need some kind of brand identity that we can work with when creating marketing initiative. Your look/tone/feel doesn’t have to be perfect, but we do need something in place that defines your brand.
Do I need to know what colors I’m using before we start?
Like with your logo, if you have a logo, you should have a color palette. If not, we can certainly fix that quickly once you join. Just know your colors are very important to the psychology of your brand, so you’ll want a solid palette before we get too far along in the program.
Do I have to be on every coaching call?
Yes. We cover so much information on each and every call, you won’t want to miss it or you’ll miss out on teachings that won’t be repeated again for one year. The program was designed to give you weekly learnings so you can progress consistently. Think of it like a college course, when you miss one of those, you miss a ton. So, when choosing your time slot, consider your availability and remind yourself that this is a business investment…one that will pay off in spades.
What if I do miss a call due to an emergency?
I will record each and every session, so if you do have to miss you will be sent the recording for replay. You’ll miss your laser coaching session, but you’ll be able to hear everyone else’s weekly recap.
If I sign up for a session and really like it, what's next?
That’s easy! I’ll be offering new sessions periodically, so before your session is complete, you’ll have an option to re-up! Each session covers new and different information that will be invaluable to growing your business.
Why are there only 6 people in each session?
The size of the group was determined very strategically. Anything more than six begins to dilute the personalized attention given to each member. It is my intention to be all-in on your marketing issues and in order for me to do that, our group must be intimate.
What happens in the Facebook group?
The Facebook group is a great extension of our work together. This is where all of the program members can go for additional resources and assistance from each other and from me. I will be in there regularly troubleshooting questions and comments. It will be a place where you can engage with each other and feel a part of a bigger community. There are anywhere from 4-6 groups running at any given time and the Facebook page offers you a place to get to know everyone in the program outside of your group. I think you’ll find this to be an amazing resource of collective knowledge and support.
How important is the marketing information you will be teaching?
Very important! If you have business goals, how do you plan to reach them? Any initiative you take goes into the marketing or sales bucket and if you’re not naturally gifted in sales… if you can’t sell off a sketch on a napkin, you need marketing tools to help compensate for that deficit. Marketing will help you get the word about about your business. If people don’t know about you, they can’t buy from you. I’ll help you figure out a road map to spread the word and generate the attention you need to convert sales.
You’ve given a lot in your bonus. Why those particular items?
Because you need them! I have curated marketing tools that will get you on your way to where you want to go in your business without having to think very hard. Nice, right? I’ve done all of the work and bundled it for you so you have examples, templates, and resources you need to move and grow! Lots of people tell me they don’t know what they don’t know and once they “know”, they aren’t sure where to start. I’ve taken all of the questions out of the equation and it’s being served up on a platter with sprinkles on top.
How does your program tie-in with the other coaching programs I’m in?
That depends on what kind of coaching you are investing in at this time. I do not compete with business coaches who teach operations or finances. I also do not compete with a personal coach who teaches mindset, clarity, and motivation. This program is marketing in it’s purest form. We won’t get in the weeds on other areas of business because it wouldn’t be fair to the other members of the group who are here to have a marketing leader as a real-time adviser. Think of your business coaches as “specialists”. The best specialize and stay in their lanes. I tend to shy away from the generalists who claim expertise in all areas of business. A corporation would never have one person running all areas of the business. They generally have specialists running core areas such as:

COO – Business operations
CMO – Marketing leadership*
CFO – Finances
CIO – Information specialist
CTO – Technology specialist

*The MAREKTING FOR MOO-LAH program focuses on marketing and marketing leadership. Marketing emphasis will bring one voice to your business. Marketing is in charge of brand management, marketing communications (including advertising, promotions, and PR), market research, sales management, product development, distribution channel management, and customer service. We will touch on all of this over the course of the one-year program.

©Copyright 2018  Brand By Kelly™