KELLY LUCENTE’S

THE BRAND OF YOU™

Be Seen. Be Heard. BE YOU.

ARE YOU A PURPLE COW?

Seth Godin says you’re either a purple cow or you’re not. You’re either remarkable or you’re not and that you have to make the choice or your audience will.

WHO THE HECK ARE YOU?

The hard truth is, no matter what you do, there’s someone else who does the exact same thing. And, if you’re marketing your business on the internet, there are likely LOTS of people who do the exact same thing, selling to the exact same people.

The question is, what makes you DIFFERENT? WHY should someone CHOOSE YOU?

WHO IS THE BRAND OF YOU™ FOR?

If you see yourself on this list, THE BRAND OF YOU™ is for you.

  • I’m misunderstood and I don’t know why.
  • I’m not sure how I’m different than anyone else who does what I do.
  • I have a hard time communicating my value.
  • I’m questioning if my brand is resonating with my target audience.
  • I’m not sure I can answer, “Why me?”
  • Nobody really knows I’m a true specialist/expert in my field.

WHY IS YOUR PERSONAL BRAND IMPORTANT?

Here’s the deal… the person in front of you is judging you whether you like it or not. It’s just the way society is. It’s so much easier to put someone in a box so they can be understood.

If you are confusing, the person in front of you will clear it up for themselves. Even if it isn’t the truth!

WHY ARE PEOPLE LIKE THAT?

Don’t take it personally. It’s all about connecting dots. People want to say “yes”, but often times we make it too difficult to do it, so judgements are made so they can either say “yes” or say “no”.

THE BRAND OF YOU™ helps them get to a “yes” way faster and with little effort.

WHY IS YOUR PERSONAL BRAND IMPORTANT?

Here’s the deal… the person in front of you is judging you whether you like it or not. It’s just the way society is. It’s so much easier to put someone in a box so they can be understood.

If you are confusing, the person in front of you will clear it up for themselves. Even if it isn’t the truth!

WHY ARE PEOPLE LIKE THAT?

Don’t take it personally. It’s all about connecting dots. People want to say “yes”, but often times we make it too difficult to do it, so judgements are made so they can either say “yes” or say “no”.

THE BRAND OF YOU™ helps them get to a “yes” way faster and with little effort.

KNOWING WHO YOU ARE IS THE KEY TO NEW CUSTOMERS & MORE SALES!

GET CLEAR AND DEFINE YOURSELF AND YOUR BRAND WITH THIS
9-MODULE WORKSHOP YOU TAKE AT YOUR OWN PACE!

YOU HAVE A SAY IN WHAT PEOPLE THINK ABOUT YOU.

YOU get to define how someone else perceives your brand. YOU can influence what they think and how your brand makes them feel which in turn, influences their buying decision in a really BIG way.

DON’T LEAVE THEM GUESSING.

When you meet someone or they visit your website, Facebook page, retail store, etc. they should never leave wondering who you are, what you do, or why they should choose you if they need that product or service. How can you ensure this?

  • By creating a brand that leaves the impression you want every single time.
  • By saying what you believe and how that aligns with what you do in a clear, easy to understand way.
  • By showing through your actions and communication exactly who you are and WHY THEY SHOULD PICK YOU.

THE BRAND OF YOU™ Program is designed to teach you how to identify and turn your expertise, skills and values into an advantage when it comes to marketing your business. REMEMBER, you’re not the only one who does what you do. You MUST set yourself apart!

KNOW THYSELF:

YOUR IMAGE

Better understand how others perceive you based on what you put out into the world and how to control that.

YOUR VOICE

Both verbal and non-verbal communication as well as your attitude are key parts of your brand. Learn how you “sound” to others when you speak, post things on social media, stream video, and more, and understand how to control and improve it.

YOUR PROMISE

Reputation is EVERYTHING. Doing what you say and demonstrating what you stand for EVERY day is an integral part of your brand. What others say about you when you’re not in the room is a key indicator of your brand’s promise.

READY TO BE SEEN & HEARD?

THE BRAND OF YOU™ WILL HELP YOU GET NOTICED
AND INCREASE YOUR SALES!

DID YOU KNOW?

According to Forbes Magazine, Less than 15% of people have truly defined their personal brand AND, less than 5% are living it consistently. BUT, 70% THINK they’ve definied it and 50% BELIEVE they are living it every day.

 

SO, WHAT DOES THAT MEAN?

Most of the people are walking around like a HOT MESS! This also means that you have a HUGE OPPORTUNITY to be a part of the 15%! THE BRAND OF YOU™ can help.

 

DID YOU KNOW?

According to Forbes Magazine, Less than 15% of people have truly defined their personal brand AND, less than 5% are living it consistently. BUT, 70% THINK they’ve definied it and 50% BELIEVE they are living it every day.

 

SO WHAT DOES THAT MEAN?

Most of the people are walking around like a HOT MESS! This also means that you have a HUGE OPPORTUNITY to be a part of the 15%! THE BRAND OF YOU™ can help.

 

THE BRAND OF YOU™ INCLUDES:

On Your Time

Work at your own pace. This program is designed to allow you to work where you want, when you want, and on your own terms because I understand that entrepreneurs have packed schedules and need flexibility.

Strategy

You don’t know what you don’t know, that’s why you seek out experts to help. This program will teach you how to create a personal brnad that aligns with your vision and goals to help you grow.

Implementation

This program was designed to assist you in the very thing that tends to hold people back…implementation. It covers not just the what and the why but also how to communicate to others your personal brand.

Results

This program is a deep dive into creating your personal brand. It covers everything you need to know to make sure you stand out from the crowd and are seen as an expert in your field which will result in more sales.

Community

Access to The MOO-V-MENT™, a community of like-minded business owners and entrepreneurs who face the same challenges as you. As a member of the group you will share insights, experience, and feedback.

Understanding

It’s just as important to understand why you have to do something as it is to be told to do it. This program isn’t a bunch of check lists. It provides real instruction on what is important in a brand and why you need to create one.

Chef Deb Cantrell
Culinary Medicine Expert

“Branding is that missing piece and the cohesive glue that makes it all work and make sense. Kelly Lucente is the missing piece that binds years of business together in a team environment that allows you to instantly implement the strategic plan that is created with an immediate return on your investment.”

Audra Wrightson
Certified Interior Designer

“I flew from sunny California to snowy Minnesota in the middle of the winter to spend a few days with Kelly at her office in Minneapolis, and she really helped me to target the rest of my “to-do” list.I would highly recommend any busy entrepreneur to just have a conversation with her about your goals. You’ll be glad you did.”

 

Amy Mewborn
Business/Finance Mogul

“I’ve hired expensive coaches and still never really understood what my branding meant. I hired Kelly for a group mastermind and a private 3-day intensive, then decided I needed help with positioning, web redesign, business cards, speaker’s sheets, and more! The response has been unbelievable!”

THE BRAND OF YOU™ IS THE SOLUTION TO GETTING MORE CLIENTS!

GET CLEAR AND DEFINE YOURSELF AND YOUR BRAND WITH THIS 9-MODULE WORKSHOP YOU TAKE AT YOUR OWN PACE!

WHY KELLY?

They call me the Olivia Pope of branding because I’m a fixer. I fix your branding problems and create a “yes” environment so your audience chooses YOU.

When it comes to branding and marketing, I’ve pretty much seen and done it all and now I have brought that expertise out of the corporate world to teach entrepreneurs how the exact same systems and procedures can be used to improve their brand and increase sales. I want those industry secrets that are tossed around the C-suites of the corporate world to help small businesses get the success they deserve. I’ll do everything in my power to help you ensure your business is “handled”… well, short of teaching you “How to Get Away with Murder”… that’s a different show altogether. 😉

“I am absolutely passionate about helping small business owners and entrepreneurs just like YOU create a brand identity that will help skyrocket your success without breaking the bank!” – Kelly

CULTIVATING YOUR PERSONAL BRAND CAN BE AN OVERWHELMING PROJECT

But, it’s not impossible. You can do this if you commit to doing the work and applying what you learn along the way.
The best part? You don’t have to do it all alone.

THE BRAND OF YOU™ WILL HELP YOU:

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Create a complete and actionable plan for building your personal brand.
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Learn what all the big corporations already know from an experienced Fortune 500 brand consultant.
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Demonstrate your credibility to others, securing their trust and increasing your sales.
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Get clear on who you are, what you offer, and why people should care.
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Stop struggling with trying to figure out who you are, what you do, and how to communicate that to others.
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Design a brand that ensures you stand out from the competition and close the deal.

I'M IN FOR JUST $147!

BONUS #1 – AUDIO LESSONS

THE BRAND OF YOU™ Workbook is easily worth the cost of the program on its own but, I wanted to offer even MORE VALUE. So, to help ensure your success, I am including a step-by-step audio walkthrough of all 9 modules!

Each audio will be an in-depth review of what is covered in that day’s lesson and they will help you to better understand how to put what you’ve learned to work for you in branding yourself. All recordings will be available through your member portal where you will be able to stream and listen online or download and listen directly on your own device, when it is convenient for you.

BONUS #2 – HOW TO PREP FOR A PROFESSIONAL PHOTO SHOOT

One of the first things I suggest for anyone when they’ve completed THE BRAND OF YOU™ is a photoshoot to get up-to-date images of you that match your brand. Now, I know that’s easier said than done. It can be really tough to capture exactly what you want to convey on camera. That’s why many of my one-on-one clients fly to Minnesota so I can direct their shoot.

But, you don’t have to hop on a plane to get some expert tips and advice that will ensure a successful shoot. I’m including a step-by-step how-to, for FREE!

This 30-minute video will share with you: why you can’t depend on the photographer to know exactly what you need in your images, why having updated images on all your marketing materials is important, how to choose your props, how to choose your clothing, how to choose your setting, etc.  It’s everything you need to ensure you have a great photoshoot in one video!

STOP STRUGGLING WITH

ANONYMITY
Find your voice and understand how to get your message heard and build trust.

IDENTITY

Get clear about who you are and what you stand for. Then, incorprate that into your brand.

PERCEPTION

Learn how to own the way others perceive you so that you are always seen in the best light.

REJECTION

Step into your power and learn how your brand can earn you the yes from any prospect.

IT'S TIME TO TAKE CONTROL OF HOW YOU'RE PERCEIVED AND PUT YOUR BEST FOOT FORWARD!

©Copyright 2018  Brand By Kelly™