Kelly Lucente

Chats

CHATS

BRAND CRUSH SERIES

There are many who have worn a path before us to make our journey a little easier. My brand chat interview series gives you a front row seat into the brand journey of some of the most recognized brands today. Lots of golden nuggets throughout, so grab your beverage of choice, sit back and enjoy the show.

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"A brand is not what YOU say it is. It’s what THEY say it is."

LIQUID AGENCY

With Marty Neumeier

The Yoda of branding shares invaluable insight into the world of radical differentiation. He says it’s not enough to be “different”. You need to be disruptive. He also shares the brilliance of the only-ness statement and uses interesting brand examples you’ve never heard before.

WEBSITE

"The key is to solve pain."

HAIKU DECK

With Adam Tratt

Get some behind the scenes in the making of Haiku Deck and hear about the three major “pivots” that took place on their way. Hear how preparing for an investor meeting sweating bullets birthed the PowerPoint and Keynote alternative that is turning visual presentations on its head.

WEBSITE

"Can’t sell anyone anything unless you get their attention."

KRAGEN AND CO.

With Ken Kragen

Hear how the Godfather of the entertainment industry turned his clients into mega stars. Hear about how he created, produced, and launched We are the World in less than 30 days and corralled 45 polarizing A-List musicians to do what he wanted them to do… the impossible.

WEBSITE

"Brand is everything. Period."

SAVOR

With Chef Deb

Don’t mess with Texas is fitting here as I chat with my pal and “flawless” student, Chef Deb Cantrell as we have a no holds barred brand chat on how she listened and implemented the strategy we developed that took her from “stuck at $250K” to “over $1M” in twelve months.

WEBSITE

"Branding is more science than art."

MN WILD

With Matt Majka

Get the locker room look at the inside of hockey… MN Wild Hockey, that is and hear what the COO has to say about the importance of brand positioning. Hint: Ask your customer! If there’s a brand pro out there, it’s Matt and he gives us the dish on how a re-Brand can actually be a winning shot on goal.

WEBSITE

"Play to your strengths."

MORSEKODE

With Mark Morse

This big agency CEO and musician extraordinaire says we need to build a 360 degree relationship with our customers regardless of whether we sell a product or service or are a corporate brand or personal brand. He gives us an abundance of golden nuggets to create a brand that resonates and grooves.

WEBSITE

"Embrace the hard."

SALO

With Amy Langer

Culture is key and the nucleus of this brand. Hear Amy share her story from her days growing up on a dairy farm to running a $65M business with 600 employees across two states and one of the few members of The Committee 200. This company’s values are felt through every touch point (including their SALO Lucky Cat).

WEBSITE

"Attitude is everything."

LADY BOSS EMPIRE

With Stefanie Peters

Listen to how this 20-something went from starting a business as a senior in high school to burning her mortgage three years later. Learn how she views business and life with a “glass half full” philosophy and how thinking it, feeling it, and doing it WORKS. Girl power!

WEBSITE

"Just start."

URBAN UNDERCOVER

With Sairey Gernes

Small and nimble isn’t just the size of her business, it’s the size of her product. Her product is cool (it even has a patent) and her rebrand is cool (she’s super stoked about it). Listen to how she grinds at this thing called entrepreneurship just like the rest of us.

WEBSITE

"Hire people smarter than you."

VIVID EXPERIENCES

With Angela Proffitt

Find out how this Nashville girl who previously worked in a mortuary wound up being the #1 sought after wedding planner to the stars. Hear her tell her story about how her rise in business was sort of an accident…but, not really and laugh along with us as she shares a few celeb bloopers proving they’re just people, too!

WEBSITE

"Think small to grow big."

CRAPOLA

With Brian Strom

When the idea comes organically and the product is organic and you boot strap it and don’t get sucked into the appeal of being gobbled up by one of the big guys and you put one foot in front of the other and stay true to your original idea which was a very risky brand play mixing toilet humor with food, you get Crapola!

WEBSITE

"Know your purpose and your passion will show."

IOS

With Jennifer Smith

Jennifer’s awards list is long and distinguished. Hear how this extroverted introvert has received so much recognition and how she deals with the spotlight. This powerhouse CEO and The Committee 200 member says living your passion wins the race and she provides practical advice for all of us who aspire to be a big fish in the pond.

WEBSITE

"Embrace technology."

H & J

With David Hellmuth

Find out why this innovative law firm chose to go off the beaten path and NOT office on the 30th floor of a downtown building, why there’s not a skyline on the homepage of their website, and how they were the first to disrupt the industry by NOT having a wall full of law books. Innovation in law.

WEBSITE

"The value of the .com is invaluable."

DOMAIN THEORY

With Mark Levine

How important is getting your .com? More critical than you think! Find out how Mark Levine, domain investor obtains my client’s .com’s when others can’t and get the inside track on how getting yours could single-handedly increase the financial value of your business.

WEBSITE

There are lots of people who do what you do. The question is what makes you different? Take the assessment and find out.

612-584-0091       hello@brandbykelly.com       Minneapolis, MN       Re-Tool Marketing

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