Number of pages in this self-directed workbook.


Program fee.
Yep, that's it!


Four days to complete. Work at your own pace, but most complete in under a week.


Exclusive membership in the private Facebook group, BRANDOSOPHY.

development - implementation - growth

What can happen in 4 days? A LOT!!!

Understand the importance of experiential marketing.

Understand the three sides of the event triangle.

Learn how to put together an event action plan.

Learn how to calculate opportunity costs.

Look at networking and follow up a bit differently.

Put together a trade show checklist.

Ask Yourself

  • Do you monetize the events you participate in?
  • Do you have an event plan?
  • Do the events you attend benefit your business?



Event marketing is one of the fastest growing fields in marketing and advertising today. They are everywhere. Just check your Facebook events calendar or email inbox or LinkedIn feed to see how many are available to attend. There’s local, regional, and national opportunities. So, how do you choose? And more importantly, how do you monetize as a result of participating? In this program...

You will:

  • Understand the roles of attendee, exhibitor, and producer.
  • Make a case for event marketing in your budget.
  • Ensure your event attendance meets your marketing objectives.
  • Maximize your participation as an exhibitor with thorough planning.
  • Learn components to organize, promote, and monetize your event as an exhibitor or producer.

Kelly Lucente is CEO of Re-Tool Marketing, a creative agency that focuses on growing brands and building strategies for entrepreneurs and small to mid-sized corporations. A 25 + year veteran in both marketing and sales, Kelly has worked with Fortune 500 brands, most notably the Ryland Group, Pulte Group, RE/MAX, and Pearle Vision. She was one of the key marketing team members of Rollerblade – a company that helped build the inline skate industry to $1 Billion and turned Rollerblade into a household name. She created EVENTS AND TRADE SHOWS to share the secret sauce of branding that many of her clients fly to Minnesota in minus 45 degrees wind-chill to get.

What do others have to say about Kelly and EVENTS AND TRADE SHOWS?



"If you’re ready… I mean really ready, to get your business, your brand, your message, your movement completely dialed in, then Kelly Lucente is whom you want to work with. She’s no nonsense and all heart, she’s focused and completely open, she’s tough in the best way possible and when it comes to taking ‘your’ business and your brand to the next level, Kelly is ALL IN. Half in is not an option here and for that, I’m forever grateful!"

- Shawn Marie Turi | CEO, Shawn Marie Turi International


"Branding is everything in business and it takes a lot of hard work and money spent plus years of doing it wrong and wondering why it is all not working together to figure that out. Branding is that missing piece and the cohesive glue that makes it all work and make sense. Kelly Lucente has the answers and she serves them up on a silver platter in a way that allows you to instantly implement the strategic plan that is created with an immediate return on your investment.”

- Deb Cantrell | CEO, SAVOR Culinary Services & Chef Deb

Deb Cantrell


“My working relationship with Kelly goes back 20 years! What I know to be true about Kelly and her professional expertise is that she is dynamic, will get the job done, will help you enjoy the process and is extremely talented and creative when it comes to helping clients be their very best. It has been a privilege to know Kelly and work with her and I would trust her to help you — I would trust her with any of my creative business planning needs…1000%.”

- Katherine Forrester | Wealth Management Advisor, Northwester Mutual


"Call me and I’ll share with you just how much help our business needed from a branding/messaging standpoint and how this marketing expert taught us how to get really clear on who we are, what we sell, and to whom we sell it."

- Leo Melendez | CEO, Brain Power University & Formulaica


Here is what you can expect

On Your Time

Work at your own pace. This program is designed to allow you to work where you want, when you want, and on your own terms because time is precious.

Workbook Format

This self-directed program is designed like a college course only WAY more fun. Lots of images to support the lesson and real-life examples to help understanding.


This program is filled with activities to help you uncover the answers related to your brand. Many are in the form of charts and fill-in-the-blanks, but all are thoroughly explained for ease of use.


This program was designed to assist you in the very thing that tends to hold people back... implementation. Kelly holds your hand and walks you through every step so you realize results.

I’m in... let’s do this!

“Action is the foundational key to all success.”

- Pablo Picasso

In order to get anything accomplished, we need to take action. Do you feel you are taking enough action in your business? You can do this. I believe in you. And, I've created a program that will get you there. Do you trust me? Let's do this!

Are you ready to get some answers that will help you grow your business?



This information will never be shared with 3rd parties



Be sure and check your inbox for your free BRAND ANATOMY STARTER PACKAGE (check spam and, if you use gmail, look in your promotions folder).