Kelly Lucente

Brand By Kelly™ Portfolio

PORTFOLIO

Ever wonder how a really cool brand comes together? It's a combination of look, tone, and feel. How does YOUR brand "feel" to your audience? Take a look at some of my client work and shoot me an email. I'd love to know how each brand makes you feel. XOXO

 

Everyone has a brand whether you do anything about it or not, so wouldn't it be cool to do a little work on yours and see how everyone responds?

 

CONVERSION-OMICS™

This girl is so good at sales, she didn't technically need marketing to support her killer closing ability. However, she knew she needed a brand to be credible in a very crowded space. Kelly and her team were Lynne's "go-to" for this effort starting with determining a name which is pretty cool, right? The goal was to position her as a thought leader in her space and leverage her expertise against the plethora of sales training organizations with an innovative identity, website and messaging that spoke to today’s sales force.

SERVICES PROVIDED:

naming • positioning • brand identity • graphic design • web design/development • copywriting

conversionomics

DAN GRIFFIN ENTERPRISES

Dan has a very specific skill set. He concentrates on national and international training, consulting, and speaking dedicated to transforming the conversation about what it means to be a man in the 21st century. His work is highly acclaimed and he's recognized globally as a thought leader in the space. Dan hired Kelly and her team to re-brand his existing brand to make room for the expansion of his sub brands and his growing business because the need for his work is greater than ever before and many feel he is the answer.

SERVICES PROVIDED:

naming • re-brand • positioning • brand identity • graphic design • marketing strategy • event strategy

dan-griffin

GUT 180

Kit's own health issues went unresolved after multiple doctors and specialists continued to be baffled and the lack of diagnosis simply became unacceptable. Always a health nut, she knew she needed to look internally. Exhaustive research lead her to an interesting find. The result is a company she created to concentrate on gut health since everything stems from the gut. Her no-nonsense, but gentle-handed approach has put her on the map as an authority on the subject.

SERVICES PROVIDED:

naming • positioning • brand identity • graphic design • art direction • marketing strategy

gut180

THE INK AGENCY

Christine, ghostwriter to the stars, had a problem. She was landing A-List clients who were requiring her to up-level her brand, but she didn't have time because she was too busy writing memoirs for famous people... until her A-List clients referred other A-Listers and those folks said they wouldn't hire her after seeing her website and brand. Yikes. The re-brand was the exact thing she needed to right the ship and it has been smooth sailing ever since.

SERVICES PROVIDED:

positioning • brand strategy • brand identity • graphic design • collateral • copywriting • web design/development • marketing

christine

KIM FISKE INC.

Kim is a successful entrepreneur in the multi-level marketing space. Her sought after knowledge and success strategies offered the opportunity to expand her services to include coaching and mentoring other business leaders. She also helps business professionals do deep work that goes back all the way to their childhood. Think monsters under the bed and all that implies. How many steps does it take for you to get to your bed every night?

SERVICES PROVIDED:

naming • positioning • brand strategy • brand identity • graphic design • collateral • copywriting • web design/development • vCMO

kim-fiske

LEO MELENDEZ

What does a retired F/A-18 Fighter Pilot do in the next chapter of his life? Become a Productivity Systems Designer committed to helping build strategic systems to remove the roadblocks standing between a company and what they most desire in their employees personal and professional lives. What does that mean in layman's terms? He helps design the back end so the front end runs smoothly. Ever heard of "if this, then that"? Yeah, that's this guy. Beam me up, Scotty!

SERVICES PROVIDED:

positioning • brand strategy • brand identity • graphic design • collateral • copywriting • web design/development • vCMO

leo-melendez

MAPLE GROVE EYE DOCTORS

MGED is the “aka” brand of Pearle Vision's Maple Grove location, one of the top recognized brands in the industry whose Maple Grove franchise is the top producing store in the nation which is an amazing feat because they are well off the beaten path and miles from the next closest location. MGED asked Kelly and her team to help with a sister brand re-fresh as well as create a strong marketing campaign to increase sales volume exponentially. They wanted a cheeky vibe to go with their super fun staff.

SERVICES PROVIDED:

re-brand • marketing services • graphic design • collateral • social strategy • copywriting • web design/development

maple-grove-eye-drs

MICHELLE G

Let me introduce you to the love doctor, Michelle is a relationship expert focused on the relationship you have with yourself as well as with others. This former Marine intelligence specialist brings a very specific and scientific skill set to her industry. She didn't want to help people find love the traditional way. She wanted to play in the state-of-the-art technology and innovation space to marry art and science to one of the most important things in anyone's life... love.

SERVICES PROVIDED:

positioning • brand identity • marketing strategy • graphic design • collateral • copywriting • web design/development • vCMO

michelle-g

MOM JAVA

Anne grew a successful business with her husband, a former Navy SEAL focused on business and youth leadership and personal safety. Their holistic approach of taking care of yourself physically and mentally lead to a focus on moms. Through her work, she realized moms put themselves last and to her, that wasn't acceptable so she created a battle tested resource to give women the tools to put themselves closer to the top of the "to do" list and empower them to improve their body, mind and spirit. Girl power!

SERVICES PROVIDED:

naming • positioning • brand identity • graphic design • collateral • copywriting • marketing strategy • vCMO

mom-java

NICOLE MIDDENDORF

Nicole is one of the top producing and most recognized wealth management advisors in the Twin Cities and a highly sought after speaker and mentor. The steep trajectory in her media appearances required she create a personal brand that would allow her to expand her reach outside Minnesota's borders and bring her many years of experience in managing money to as many consumers and advisors as she can so they can have a financially secure future.

SERVICES PROVIDED:

positioning • branding • graphic design • collateral • copywriting

nicole-middendorf

PRIORITY VA

Trivinia flew to Minnesota after hiring “and firing” her previous branding agency and asked Kelly and her team to clean up the mess. You see, she was thirty days out from being featured on the world's most recognized podcast where they would say, "For more information go to www.DoesNotExist.com". Even though it was only ten degrees in MN, she said it was worth the trip to make sure she had a brand at the end of the program.

SERVICES PROVIDED:

re-brand • brand identity • graphic design • art direction • landing page design

priority-VA

THE REILY GROUP

When you've been the top 5% producer of all Realtors in the San Francisco Bay Area, you need to look like it and this real estate dynamo took action. Suzy asked Kelly and her team to position her as a thought leader in her space and leverage her expertise against the new, aggressive agents entering the marketplace with a fresh new identity, independent website, and messaging that spoke to her experience and allowed her to stay ahead of the pack.

SERVICES PROVIDED:

naming • positioning • re-brand • brand identity • graphic design • copywriting • web design/development

suzy-reily

SAVOR CULINARY SERVICES

Chef Deb, SAVOR’s CEO had a mission to provide her clients with a healthier way to enjoy the foods they love. Her company provides busy families and those with special dietary needs, customized meals and detox programs made with fresh, wholesome ingredients. SAVOR’s leadership team contacted Kelly and her team to do a re-fresh to the already established brand to bring into the present and to ensure it reflected the current brand’s vision.

SERVICES PROVIDED:

positioning • brand strategy • graphic design • collateral • copywriting • (AWARD WINNING) web design/development • vCMO

deb-cantrell

Shawn Marie Turi INTERNATIONAL

Shawn Marie believes business is personal and she wanted her brand to reflect that so she hired Kelly and her team to scrub two sister brands that were co-mingled and unclear. The more she grew, the more of a mess her business brands became, so clarity was key. She recognized that outwardly, she was having an identity crisis and it needed to be fixed stat! The vision was one that would reflect her “on point” point of view to allow her team to focus on the “work”.

SERVICES PROVIDED:

naming • re-brand • positioning • brand identity • graphic design • marketing strategy • event strategy

shawn-marie

ULTIMATE SETTLEMENTS™

Jim came out of retirement, after his wife was diagnosed with Stage 4 Breast Cancer, to lead this California and Texas based corporation providing bill negotiation services to help people struggling to pay their medical bills and negotiate with their insurance carriers. Jim asked Kelly and team to create an “unexpected” brand to disrupt the healthcare cost containment industry and to reflect their heart-centered approach to this vital service.

SERVICES PROVIDED:

naming • positioning • brand identity • graphic design • collateral • copywriting • web design/development • vCMO

ultimate-settlements

WOMEN'S LEADERSHIP LIVE™

Linda McMahon, former CEO of WWE and newly appointed Administrator of the U.S. Small Business Administration and her Co-Founders hired Kelly and her team to brand their new venture. This warp speed project had to happen in less than 60 days to ensure it was ready to roll out for their Salt Lake City "LIVE" event where multiple sponsors would be in the room to witness the inception of this new movement.

SERVICES PROVIDED:

positioning • brand strategy • brand identity • graphic design • collateral • copywriting • web design/development • marketing

wll

ARE YOU READY to turn your brand into a "gotta-have-it" solution?

LET'S GET STARTED

612-584-0091       hello@brandbykelly.com       Minneapolis, MN       Re-Tool Marketing

BRAND ANATOMY

STARTER PACKAGE

This information will never be shared with 3rd parties

GET A SOLID FOUNDATION ON BUILDING A KICK-BUM BRAND

YOU'RE IN!

Be sure and check your inbox for your free BRAND ANATOMY STARTER PACKAGE (check spam and, if you use gmail, look in your promotions folder). 

This information will never be shared with 3rd parties

5 DAY BRAND CHALLENGE

THANK YOU!

Check your inbox for Day One of Your Challenge (be sure and check your spam and, if you use Gmail,  your promotions tab.