Kelly Lucente

Brand

Why

Brand?

So, what is brand anyway? And more importantly, why should you care? Brands are a big deal and having a point of view is critical. Ready to create yours?

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BACK IN THE DAY:

Have you ever wondered where the term branding came from? It began as a simple solution for a person to differentiate his cattle from his neighbors… just in case they were to get mixed up while grazing in the fields.

WHEN IT BECAME SEXY:

Now, fast forward to the advertising days of Mad Men and you’ll find that the 1950’s and 60’s are when agencies began to really romanticize the notion of brand. Suddenly, brands were more than a name. They become a symbol of quality.

cocktail glass (1)

PERCEPTION IS REALITY:

Today, brand is the relationship, the “feeling” someone has with or towards a product, service, company, or person. It’s the difference between a customer choosing one product or service over another. Their “feeling” about the brand determines whether or not they ultimately BUY.

WHAT'S YOUR MOO™?

THE ANSWER

Everyone knows they need a name, a logo, a price point, a business plan and a budget but many clients forgo a very vital step, how do they explain to a consumer, WHY they should consider THEIR brand and what is it in for THEM? We call this little strategy “positioning”. The ultimate goal is have them make a purchase so everything needs to be aligned to walk them easily down that path. Dots need to connect and in a remarkable way.

LEARN MORE

There are lots of people who do what you do. The question is what makes you different? Take the assessment and find out.

WE HIRED KELLY AND YOU SHOULD TOO!

Listen to what these CEOs had to say about their experience working with me by clicking on their picture. Each story is unique and worth a listen. My guess is you'll be able to relate.

“Working with Kelly gives your brand a voice, positioning, and distinction in an increasingly competitive marketplace.”
Stacey Schieffelin, International Supermodel, CEO and Founder of ybf Beauty, and QVC/HSN Celebrity

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30+

years of
brand
building

120+

brands
honed and
fine-tuned

$90M

in B2B & B2C sales
generated

Take a peek at the wonder women below who went from brand zero to brand hero.

I used an accumulation of judgment, creativity, translation, and an intricate game of chess to help them get it just right. My process is way different than the others out there and I don’t use a cookie cutter approach. I see things through a different lens and help you to do the same.

I can help you separate yourself from the competition and define your value in a way that will show you how you will make a difference to your ideal customer. I can also demonstrate why they should choose you and your business as it relates to your unique value which I'm confident will translate into increased revenue moving you toward your desired monetary goals.

TRIVINIA'S before and after:

Trivinia was frustrated. Really frustrated. She had hired a brand strategist and it became a hot mess. The more they worked on it, the worse it got. Then she heard about me. Flew to Minneapolis and the rest is history! (See her website HERE: Priority VA)

   

Hear what Trivinia has to say about her brand struggle.

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CHRISTINE'S before and after:

My friend Christine is a ghost writer to the stars, but her brand didn't match her high-profile client list. One day a couple of those A-listers referred other A-listers to her site. They weren't impressed. Christine said, "Let's fix this." And so we did. (See her website HERE: The Ink Agency)

   

Hear what Christine has to say about rework.

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DEB'S before and after:

Chef Deb Cantrell is a big deal in the culinary medicinal space, so we wanted her to look like it. Taking her visual and verbal identity up a notch put her in a completely different league and better aligned with her clientele. (See her website HERE: SAVOR Culinary Services)

   

Hear what Deb has to say about balancing two brands.

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So, are you ready to turn your brand into a "gotta-have-it" solution?

If so, LET'S GET STARTED! There’s work to be done!

WORK WITH ME

612-584-0091       hello@brandbykelly.com       Minneapolis, MN       Re-Tool Marketing

5 THINGS THAT DAMAGE A PERSONAL BRAND

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