WHERE IT STARTED:
Have you ever wondered where the term branding came from? It began as a simple solution for a person to differentiate his cattle from his neighbors… just in case they were to get mixed up while grazing in the fields. Pretty cool.
WHEN IT BECAME SEXY:
Now, fast forward to the advertising days of Mad Men and you’ll find that the 1950’s and 60’s are when agencies began to really romanticize the notion of brand. Suddenly, brands were more than a name. They become a symbol of quality. Stronger brand = more money.
PERCEPTION IS REALITY:
Today, brand is the relationship, the “feeling” someone has with or towards a product, service, company, or person. It’s the difference between a customer choosing one product or service over another. Their “feeling” about the brand determines whether or not they ultimately BUY. And that's what we are interested in... creating a brand that people LOVE!
BUT, WHAT MAKES YOUR BUSINESS RE-MARKABLE?
Here's the deal... the consumer buys very different today than they did yesterday. They want something "different", not "better". And by different, they mean re-markable. But how do you know if you have that and if you are articulating it in a way that is understood? I've got a formula to get you exactly what you need and we can do it in two days. No joke!
WE HIRED KELLY AND YOU SHOULD TOO!
Listen to what these CEOs had to say about their experience working with me by clicking on their picture. Each story is unique and worth a listen. My guess is you'll be able to relate.
“Working with Kelly gives your brand a voice, positioning, and distinction in an increasingly competitive marketplace.”
Stacey Schieffelin, International Supermodel, CEO and Founder of ybf Beauty, and QVC/HSN Celebrity
Take a peek at the wonder women below who went from brand zero to brand hero.
These ladies don't mess around. Each made a decision to push through their business barriers by focusing on how their business was perceived. They didn't spend more marketing dollars. They didn't add more sales people. They took a good hard look at what made them "different"... not "better" and defined it in such a way that their audience sat up and took notice.
TRIVINIA'S before and after:
Trivinia was frustrated. Really frustrated. She had hired a brand strategist and it became a hot mess. The more they worked on it, the worse it got. Then she heard about me. Flew to Minneapolis and the rest is history! (See her website HERE: Priority VA)
Hear what Trivinia has to say about her brand struggle.
CHRISTINE'S before and after:
My friend Christine is a ghost writer to the stars, but her brand didn't match her high-profile client list. One day a couple of those A-listers referred other A-listers to her site. They weren't impressed. Christine said, "Let's fix this." And so we did. (See her website HERE: The Ink Agency)
Hear what Christine has to say about rework.
DEB'S before and after:
Chef Deb Cantrell healing people through food, so we wanted her to look like it. Taking her visual and verbal identity up a notch put her in a completely different league and better aligned with her clientele... oh, and Food Network® called. Um, yeah. (See her website HERE: SAVOR Culinary Services)
Hear what Deb has to say about balancing two brands.