Kelly Lucente

Brand By Kelly™ Portfolio

PORTFOLIO

Brands are a combination of three things... how you LOOK, how you, SOUND, and how you FEEL. Here are a few examples of brands I've built. Bet you can tell what kind of experience you'd have if you worked with them, right? Exactly.

 

CREATING BRANDS FROM THE INSIDE OUT

GREAT BRANDS JUST DON'T HAPPEN BY ACCIDENT

What does your brand look like? Sound like? Feel like? I create "gotta have it" brands that get noticed and convert. Like 150% conversion in some cases. Want to see some of my work? You'll see some beautiful brands over at my agency, re-tool®.

SHOW ME YOUR STUFF

Venice

CATHY ALESSANDRA

Cathy had a very successful business for years, but felt it was time to have a definitive point of view and a luxury brand. A trip to chilly Minneapolis and a month later her "new and improved" brand was our collaborative vision realized. If you are ready to say YES, she's your gal.

SERVICES PROVIDED:

naming • positioning • re-brand • brand identity • graphic design • web design/development • copywriting • vCMO

alessandra

GUT 180

Kit's own health issues went unresolved after multiple doctors and specialists continued to be baffled and the lack of diagnosis simply became unacceptable. Always a health nut, she knew she needed to look internally. Exhaustive research lead her to an interesting find. The result is a company she created to concentrate on gut health since everything stems from the gut. Her no-nonsense, but gentle-handed approach has put her on the map as an authority on the subject.

SERVICES PROVIDED:

naming • positioning • brand identity • graphic design • art direction • marketing strategy

gut180

THE INK AGENCY

Christine, ghostwriter to the stars, had a problem. She was landing A-List clients who were requiring her to up-level her brand, but she didn't have time because she was too busy writing memoirs for famous people... until her A-List clients referred other A-Listers and those folks said they wouldn't hire her after seeing her website and brand. Yikes. The re-brand was the exact thing she needed to right the ship and it has been smooth sailing ever since.

SERVICES PROVIDED:

positioning • brand strategy • brand identity • graphic design • collateral • copywriting • web design/development • marketing

christine

KIM FISKE INC.

Kim is a successful entrepreneur in the multi-level marketing space. Her sought after knowledge and success strategies offered the opportunity to expand her services to include coaching and mentoring other business leaders. She also helps business professionals do deep work that goes back all the way to their childhood. Think monsters under the bed and all that implies. How many steps does it take for you to get to your bed every night?

SERVICES PROVIDED:

naming • positioning • brand strategy • brand identity • graphic design • collateral • copywriting • web design/development • vCMO

kim-fiske

LEO MELENDEZ

What does a retired F/A-18 Fighter Pilot do in the next chapter of his life? Become a Productivity Systems Designer committed to helping build strategic systems to remove the roadblocks standing between a company and what they most desire in their employees personal and professional lives. What does that mean in layman's terms? He helps design the back end so the front end runs smoothly. Ever heard of "if this, then that"? Yeah, that's this guy. Beam me up, Scotty!

SERVICES PROVIDED:

positioning • brand strategy • brand identity • graphic design • collateral • copywriting • web design/development • vCMO

leo-melendez

MICHELLE G

Let me introduce you to the love doctor, Michelle is a relationship expert focused on the relationship you have with yourself as well as with others. This former Marine intelligence specialist brings a very specific and scientific skill set to her industry. She didn't want to help people find love the traditional way. She wanted to play in the state-of-the-art technology and innovation space to marry art and science to one of the most important things in anyone's life... love.

SERVICES PROVIDED:

positioning • brand identity • marketing strategy • graphic design • collateral • copywriting • web design/development • vCMO

michelle-g

MOM JAVA

Anne grew a successful business with her husband, a former Navy SEAL focused on business and youth leadership and personal safety. Their holistic approach of taking care of yourself physically and mentally lead to a focus on moms. Through her work, she realized moms put themselves last and to her, that wasn't acceptable so she created a battle tested resource to give women the tools to put themselves closer to the top of the "to do" list and empower them to improve their body, mind and spirit. Girl power!

SERVICES PROVIDED:

naming • positioning • brand identity • graphic design • collateral • copywriting • marketing strategy • vCMO

mom-java

NICOLE MIDDENDORF

Nicole is one of the top producing and most recognized wealth management advisors in the Twin Cities and a highly sought after speaker and mentor. The steep trajectory in her media appearances required she create a personal brand that would allow her to expand her reach outside Minnesota's borders and bring her many years of experience in managing money to as many consumers and advisors as she can so they can have a financially secure future.

SERVICES PROVIDED:

positioning • branding • graphic design • collateral • copywriting

nicole-middendorf

Shawn Marie Turi INTERNATIONAL

Shawn Marie believes business is personal and she wanted her brand to reflect that so she hired Kelly and her team to scrub two sister brands that were co-mingled and unclear. The more she grew, the more of a mess her business brands became, so clarity was key. She recognized that outwardly, she was having an identity crisis and it needed to be fixed stat! The vision was one that would reflect her “on point” point of view to allow her team to focus on the “work”.

SERVICES PROVIDED:

naming • re-brand • positioning • brand identity • graphic design • marketing strategy • event strategy

shawn-marie

ARE YOU READY to turn your brand into a "gotta-have-it" solution?

LET'S GET STARTED