Kelly Lucente


Let’s start with this golden nugget. You’re a personal brand whether you do anything about it or not. If you know me at all, you know I talk about this all the time and everywhere! Now that we’ve gotten that out of the way, let’s talk celebrities.

If done well, a strategically defined personal brand will attract a lot of attention and hype. While some celebrities are simply popular because of their work, there are some who have gone the extra mile to create a personal brand that has provided much profit and influence.

For celebrities or those in the public eye, it’s easy to demonstrate what personal brand “looks” like. Well known pop culture figures have a team of handlers managing their brands on a daily basis. They are in charge of growing the celeb’s brand as well as conducting damage control when things aren’t going so well.

Think about Lindsay Lohan and what’s the first thing that comes to mind? It isn’t her brilliant portrayal as bright-eyed sisters in The Parent Trap. It’s her downward spiral into rehab. Or how about Tiger Woods. Unfortunately, unfaithfulness in his marriage clouded his high profile image. He had been known as the greatest golfer of modern times, but he’s had a hard time recovering his public persona.

Like a Wrecking Ball

You know who I’m talking about, right? Doe-eyed Hannah Montana grew up and she has a strong point of view often times with her middle finger sticking up in protest. It’s garnered her a lot of attention – good and bad. Or how about Lady Gaga? She’s unapologetic for how she shows up and her style while initially was polarizing to some has softened with time and marrying her talent with her distinctive point of view won her an Oscar.

Will Smith, aka The Fresh Prince has gone on the record to say he would never use a swear word in his music out of respect for his grandmother. How cool is that? Oprah Winfrey has a very distinctive personal brand like no other. If you want a blueprint of how to build a personal brand, Oprah Winfrey is the woman to follow.

So, let me ask you this. What are people saying about you when you’re not in the room? Twenty-two years after her death, Princess Diana continues to be a role model for all women who want to break traditional stereotypes and express independence and moral integrity. She championed many taboo issues that needed a voice. Marilyn Monroe was the sex symbol of the century and there has been much said about her, but she’s still revered for her sex symbol status.

It’s not good enough simply to be considered good at what you do; you also need to be memorable as these celebrities are.

The Flashing Lights of Your Personal Brand

You don’t have to transform into a totally different person to have a unique personal brand. All you have to do is define your uniqueness and start living it every day so that when you leave the room, you’ve given everyone enough to become your brand ambassador.

So how do you define your personal brand? Think about these things. Who are you and what are you good at? What gifts, skills, or knowledge sets you apart from the competition? What happens because of you? The answers to those questions point you in the direction and to the essence of your own personal brand.

Your personal brand should position you as an expert in your field. It should also reflect your skills or specialized services that your competition doesn’t have (or hasn’t communicated well to their customers).

Some celebrities focus well in both of these areas. Being known for “something” as well as making sure everyone knows it. Today more than ever, we can “get the word” out at rocket speed and social media channels allow us to make ourselves and what we are good at more readily marketable.

So dig around a little and do a little recon on a few of your favorite celebrities, what their personal brand “trademarks” are and how they share them with the world. It might provide you with some insight and inspiration in creating (or refreshing) your own personal brand.

And, if you’re still stuck, try my THE BRAND OF YOU program which offers a step-by-step approach in building a one-of-a-kind, “gotta-have-it” personal brand.